🌈TASTE THE RAINBOW: THE JOY OF WEARING COLOR
A quick overview of Color Theory and the strategy behind our HI SUMMER 20 color palette.
SIREN SAYS
🧜♀️ BTS: INTERVIEW WITH MARIA
Our Head Siren and Founder sits down with SWIMWEEK CALENDAR for their Designer Spotlight Series.
HI SUMMER 20: SUMMER OF SIRENS
HI SUMMER 20 LOOKBOOK.
⛰UP, UP AND AWAY: HEAVENLY HIDEAWAY
Our Siren Michelle shares her safe haven retreat.
👩🎤BRILLIANT DISRUPTION: FEMALE PIRATES IN HISTORY
A look into some of the most notorious female pirates we've heard of.
🧴BEAUTY HAUL: SIREN STRANDS.
A list of our top 10 favorite leave-in conditioners for summer.
🏴☠️ SHIVER ME TIMBERS: CASTAWAY CUTE
Siren Kaitly does her own editorial for our latest drop.
🌳 BROOKE'S BACKYARD: RED, WHITE, AND BLUE
A R,W&B edit featuring our Siren Brooke.
🖊 Founder's Note: If not now, then when?
Notes from a brown girl.
🌅 ROSE GOLD: THE EDIT.
An homage to our newest hue.
🧘♀️ #MIMIYOGA: SIREN FLOW ON THE GO.
A 15 minute morning routine with mermaid Mimi to help you wake up, energize, and start your days fresh.
💧DIY: SIREN SOAK
Return to the womb. An at-home water ceremony for Sirens.
🕊SENT FROM ABOVE
Meet Angela, our newest muse and this season's "headliner" as our source of inspiration for S/S 20 "Heaven on Earth"..
🛀 HOME SWEET HOME
An ongoing compilation of all you wonderful Sirens doing your part by staying at home.
🍧 DIY: FROZÉ AT HOME
Bring some sunshine and the feeling of a tropical getaway into your home.
🦈 THROUGH HELL & HIGH WATER: A MERMAID IN A SEA OF SHARKS
MEET VICTORIA JAMES The tale of a mermaid who lost her voice- and how she reclaimed it. Side Note: It ends with a powerful happily ever after.